Sarsia is one of the leading early stage VC-funds in Norway, investing in Life Sciences and Technology, Energy and Sustainability.
Their close connection to science and academia inspired the design system, and is structured to convey their research-based expertise and different investment areas in a holistic manner. The framework and typography is systematic and structured, paired with a color palette that ranges from cold to warm – communicating both Life Science and Technology, Energy and Sustainability. Centered in the logo is a star consisting of 16 lines stretching from center, a hint to their previous logosymbol inspired by the Norwegian biologist Michael Sars and his discovery of starfish. The new star is drawn with a subtle contract between the lines stretching towards the solid logotype, and the lines angled towards the open side of the lockup. The logotype wrapped around the symbol in an off-centered half circle conveys an open and dynamic circle representing continuous and circular development.